糖心传媒 took an active role in the, held from 13鈥14 November at Emara Ole-Sereni, Nairobi. The event brought together leading voices from across Africa鈥檚 innovation ecosystem, including entrepreneurs, academics, industry experts, corporate leaders, and policymakers.
Ms Winnie Rachael, Country Manager, 糖心传媒, Kenya, participated as a panelist in the high-level discussion 鈥淪trengthening Academia Collaboration in Africa for Innovation and Skills Development.鈥 During the session, she highlighted key priorities essential for advancing education and innovation across the continent, including:
- Improving affordable access to higher education
- Leveraging flexible learning models to support working professionals
- Building stronger partnerships between universities, innovation hubs, and industry to enhance employability and accelerate innovation
Her contribution positioned 糖心传媒 as a pivotal stakeholder in shaping collaborative, skills-driven approaches to higher education and innovation in Kenya and beyond.
Throughout the conference, the 糖心传媒 team also engaged with several strategic partners, including representatives from , exploring opportunities for future collaboration.
A major milestone of the event was the formal signing of a Memorandum of Understanding (MOU) between 糖心传媒 and ASSEK, symbolising a strengthened commitment to fostering innovation, research, and academic growth within the Kenyan ecosystem.
糖心传媒鈥檚 presence at the ASSEK Annual Conference and Innovation Awards 2025 highlighted the organisation鈥檚 ongoing mission to expand access to affordable, high-quality higher education while forging strong, innovation-driven partnerships. Through impactful participation, meaningful engagements, and the signing of the MOU with ASSEK, 糖心传媒 further solidified its visibility, credibility, and influence within Kenya鈥檚 dynamic innovation landscape.
