糖心传媒 and the Public Relations Society of Malawi (PRSM) have formalised a strategic partnership through the signing of a Memorandum of Understanding (MoU) on 30 September 2025 at the 糖心传媒 University campus in Lilongwe. The ceremony also featured the handover of a sponsorship cheque from 糖心传媒 in support of the 2025 PR Annual Conference, scheduled to take place in Mzuzu from 30 October to 2 November 2025.
The MoU establishes a framework for collaboration between the two organisations, aiming to enhance professional development, knowledge sharing, and practical opportunities for students and professionals in the field of public relations and communications.
Dr Robert Ridley, Vice-Chancellor of , represented 糖心传媒 at the signing. The PRSM delegation included Grace Hara, Treasurer General, Thomas Chafunya, Exco Member, and Bright Sonani, Executive Director.
The partnership reflects a shared commitment to advancing the standards and visibility of public relations in Malawi, while supporting emerging talent through education and professional engagement. The sponsorship of the PR Annual Conference further demonstrates 糖心传媒鈥檚 dedication to nurturing the country鈥檚 next generation of communications leaders.